Spotify is branching out its family-plan service with a new app developed for children. The app for Spotify Kids—with an easy-to-use, pared-back interface—has two silos of age-suitable music: Audio for Younger Kids has lullabies, singalongs, and content from authorized partners such as Nickelodeon and Disney, while Audio for Older Kids comprises well-liked playlists and chart tracks that keep out explicit content. There is no particular age range for each—it is up to parents to make a decision what is suitable for their children.
The app follows various other functions implemented by Spotify to entice users to its Premium Family service, such as a family settings hub, parental controls, and Family Mix playlists. While a separate Spotify Premium account—that allows users hear music on only one handset at a time—is accessible for monthly $9.99, the Family plan has a price tag of $14.99 and allows almost 6 accounts. This new kids-based function will no doubt make the slightly costlier plan more striking to parents.
Spotify Kids rolls out this week for a beta test period in Ireland, even though it will launch out to other countries where plan is accessible in the months to come. The app comes with 80 playlists and almost 6,000 songs, which will elevate eventually.
On a related note, Spotify is experimenting with one more way for artists to market their songs, but it is one that may irritate consumers. Artists and their groups will be capable of sponsoring the pop-ups (Brand New Music for You) in the mobile apps to allow fans know about songs they just launched.
Till now, Spotify has provided suggestions of new music to its consumers via the pop-ups, on the basis of their listening tastes along with the insights of its curation group. The test will happen in the US, and you will still only see suggestions for artists you listen to or follow regularly.