Tinder lately rolled out Swipe Night, an application that allows you select your own adventure by swiping right or left. If you wish to check out the experience without downloading Tinder actually, Snapchat has got your back with the latest Swipe Night Lens. It will offer consumers a peep at the experience by bringing up different scenarios from Swipe Night and allow you swipe right to “save the world” and swipe left to “save yourself,” as per Tinder.
“The Lens was developed particularly for Swipe Night to reconstruct for Snapchat consumers the swiping experience from the new interactive series,” Tinder claims. “Every directional swipe will land the consumer to a different experience of Snapchat, relying on their selection.”
The lens will arrive together with the 6-episode Swipe Night series, which rolls out this week with a new show launching every week. Tinder dubs it an “apocalyptic adventure” that places you into a first person role of a group as a member. At major points, you will require to swipe right or left to make selections that will manage the plot’s direction, with only 7 seconds to make a decision. Your decisions will actually have real-life results, since they will be included to your profile so matches can see how you would manage a disaster.
Tinder is squarely aiming at Gen Z with the experience, dubbing it a complete experience that uses their language. Snapchat is already well-liked with that population, and by joining hands with the social network, the firm no doubt expects to lure non-consumers to install its dating app.
On a related note, dating apps are mostly a private effort, with consumers swiping on potential soul mates from the ease of their own house. Now Ship allows single people add friends in the matchmaking process.