Food Network is planning to launch paid service, which would offer live cookery classes for users and will feature renowned chefs like Bobby Flay, Giada De Laurentis and Rachael Rat. The video streaming application is named Food Network Kitchen and users can also order various ingredients to make recipes as well as utensils for cooking with the help of Amazon.
The service would launch by the end of October and would cost around $47.99 per year, including more than 80,000 recipes, 800 classes on-demand and 25 live lessons per week. These classes will get filmed at Food Network’s Kitchen in New York.
While talking to the press, Peter Faricy stated that users will get special service through live classes as they could ask questions in between. This is considered as Discovery’s latest offering as it is planning to give competition to other media giants who are planning to launch steaming services on subscription basis to compete with Netflix.
David Zaslav stated that, in all, 8 players are competing against each other to attain highest position in scripted series. He also stated that all the players are fighting over who gets the largest market share.
Zaslav also said that the application of Food Network is unlike any other app present in the market. He also stated that the app will make people to create content with which people can transact. David Zaslav and his co-workers got inspired from Peloton which is an indoor bike used for exercising and users can take virtual classes at home.
The present deal with Amazon comprises of placement on Echo Show, Amazon Alexa, Fire Table as well as, streaming media like Fire TV. Users can purchase several ingredients from Amazon Fresh as well as from other retailers. Food Network Kitchen is set to partner with Amazon so that it can sell utensils which would be used during the class.